Online Privacy Policy
HEROLD FINANCIAL, LLC respects your right to privacy and appreciates your trust in our website and our network. We have developed this statement to demonstrate our commitment to your privacy. As such, we are committed to maintaining the confidentiality of your personal financial information. These guidelines disclose the privacy policies for this website. We consider safeguarding your financial information a fundamental part of our business philosophy.

Any and all changes to these guidelines will be posted here. HEROLD FINANCIAL, LLC only obtains information about you when you supply such information to us via correspondence such as e‐mails, letters, and telephone or if other users or third parties send correspondence to HEROLD FINANCIAL, LLC about your activities or applications on the web site, we may collect such information into a file specific to you.


We collect personal information about you from the information you provide to us when you visit our web site and web pages. This information may include, but is not limited to:
• Name
• Address
• Social security number in whole or in part
• Phone numbers (including mobile)
• Account numbers at a bank or other financial institution, type of bank account, and the name of the bank or other financial institution
• Email address
• Date of birth
• Current residential information including mortgage or rent payments
• Employment information
• Income information


We use the personal information we collect online to process your request for services, products or information, to improve our customer service and products, and to facilitate your participation in online activities. For example, we may use the information you provide when you complete an online application for a product or service in order to process and evaluate your application. If you request product information, we may use the information you provide to mail or email you information you request.

We may also use the information we collect for analytic purposes, market research or for marketing purposes, as allowed by law.
We do not sell any personal information to list brokers, mail‐order businesses, or telemarketers. Your information is used only by HEROLD FINANCIAL, LLC for the purpose of finding you an appropriate solution for your lending needs. Opting‐in on your applications and forms or submitting information through our site means you are aware of and consent to have your information shared with HEROLD FINANCIAL, LLC’S loan officers and financial services providers.


We may share some of the information we collect about you to third parties, such as companies performing services on our behalf, to provide the products or services you have requested.

As permitted by law, we may share information we collect about you with companies with whom we have formal agreements to you offer you financial products and services.

We may also share information about you with our affiliates and with non‐affiliates for analysis, market research and marketing purposes, as allowed by law.

We may disclose your personal information as otherwise permitted or required by law.


You do not have to take any action or instruct us to keep your information confidential. We will protect your privacy automatically. If you terminate your relationship with us, we will continue to adhere to the information policies and practices described in this policy.


We have procedures in place that help us to maintain the accuracy of the personally identifiable information that we collect. Please contact us at the number or address set forth below if you believe that our information about you is incomplete, out‐of‐date, or incorrect.


When you browse or visit our web site, we may store certain information on your computer. This information may be in the form of a small text file called a “cookie” and can help us to tailor our site to your individual preferences and save you time if you visit the site again. For example, cookies may include the country webpage you prefer or your language preference. Where specific programs associated with our web site require a user ID and password, you have the option of requesting that we save your user ID and password so that you will not have to re‐enter that information the next time you access the web site. This is accomplished by the placement of a cookie on your computer.

We may also use cookie technology or other online tracking technologies, like web beacons, to gather anonymous, aggregate information about your visit to our web site. This information allows us to measure site activity and to create ideas for improving our site and may include the time and length of your visit, the web pages you look at on our site, the web site you visited just before coming to ours and your internet service provider (ISP).

You can disallow cookies by making the appropriate selection from your web browser options to inform you when cookies are set or to prevent cookies from being set. However, if you set your web browser options to disallow cookies, you may limit the functionality we can provide when you visit our site.


We restrict access to the information obtained from our web site and web pages to our employees, agents and contractors. We maintain physical, electronic and procedural safeguards designed to protect your personal information.

Companies that provide online services on our behalf are required by contract to protect customer information, and are only allowed to use the information for the purposes of providing the services we have contracted with them to provide.

We do not knowingly collect or maintain information provided on our web site by children under the age of 13. Our web site is not intended to attract children under 13.


We may make public forums available on our web site, which may include the ability to upload text, photographs and videos, which are accessible to the general public. Unless we tell you otherwise, any information you disclose in these areas may become public information. You should use caution when deciding to disclose personal information in these areas.


If you have any questions or concerns about the integrity of your account information, or any other aspect of our business operations, please do not hesitate to call or email to:

Attention: Compliance Officer
(479) 282-1827


This policy is effective October 13, 2021. We reserve the right to alter this privacy policy at our discretion. Any change to this policy will be posted on our web site in a timely manner.

Your continued use of our site will signify your acceptance of our Privacy Policy.

©2021 Herold Financial, LLC
NMLS: 2262347
1 S Sherwood Dr, Rogers AR 72758

Notice - For information purposes only. This is not a commitment to lend or extend credit. Information
and/or dates are subject to change without notice. All loans are subject to credit approval.  Other restrictions may apply.
Herold Financial, LLC | NMLS #2262347 www.nmlsconsumeraccess.org | Equal Housing Opportunity

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